ABOUT US--aka, me

 

After 7 years of practicing yoga and crossing a major birthday  milestone along the way, I realized that I could use a some help with my practice. I had no aspiration of becoming a yoga teacher or mastering my universe, I simply wanted to touch my toes or stand on one foot without tipping over. I tried yoga straps, fitness tape, grip gloves, no skid socks and all of the "tools and gadgets" left me sore and wobbling.

One day during a class, my instructor saw me grabbing at the air when trying to catch my back ankle while balancing (the double whammy), she suggested that I reach for my pant leg instead of the foot to get a few extra inches. AHHA! It was then that I thought, "why does my pant leg have to work so hard? Why isn't there something that I could wrap around my ankle and use throughout my workout?" I began the quest.  Much to my dismay, there was nothing. So I took an extra yoga strap, cut it down to size and added a loop and some velcro---TAHDAH, The Stretch Strap was born.

Introducing Yogassists. A website  dedicated to helping individuals with products and hacks to conquer life's small challenges. I knew that flexibility and balance were major issues for most people, especially while aging, so after many years of mentally inventing things and solving other people's problems, I took finger to key and created my own site that will be filled with products that solve everyday needs. YOGA INSPIRED, AGED ENDORSED.

Namaste, Lucille 

 

Lucille DeHart is a life-long marketing executive having worked for such prestigious brands as Ralph Lauren, TUMI, Maidenform, Bed Bath & Beyond and Liz Claiborne (she just dated herself with  that one). She has spent her career studying consumer behavior, building brands and optimizing businesses.